Hesham ElsaeedPerformance Media Buyer

Turning Ad Spend
Into Store Sales.

$3M+ ad spend managed for Saudi & Gulf stores. Every number comes from the store dashboard.

Chat on WhatsApp See the Results

Book a free store audit Hiring? Download my CV (PDF)

Campaigns onMetaGoogleTikTokSnapchat

Store sales, one month

SAR 2,737,368

Orders

24,419

+155% vs previous period

Google Ads ROAS

43.6x

SAR2.74M

Store sales, one month

24,419

Orders

43.6x

Google Ads ROAS

Footwear brand · Salla store sales · November 2025 · real client dashboard, unedited

Success partners

Saudi Arabia · Kuwait · Egypt · Gulf

Case studies

Don't take my word. See the dashboards.

Pick a case, then swipe through its store dashboard and ad accounts. Tap any screenshot to read it full size.

Case 01 · Footwear brand

Saudi Arabia · Salla · November 2025

SAR 2.74M

+155% sales · one month · White Friday

Orders24,419

Ad spend per orderSAR 12.6

Average orderSAR 112

Screenshots in this case

See the full case

Footwear brand · Store sales · November 20251 / 5

SAR 35M+

Store sales managed (est.)

$3M+

Total ad spend managed

SAR 550K+

Monthly ad spend, one brand

SAR 20M+

Yearly store sales, one store

43.6x

Best Google Ads ROAS

6 markets

KSA · UAE · Qatar · Kuwait · Iraq · Egypt

What I do

Paid Media That
Grows Your Store.

I help e-commerce brands grow by working on everything that moves sales: the offer, the creative, the funnel and the numbers behind them. I studied accounting, so every plan starts from margin and ends in store sales.

Growth strategy. Creative, marketing and pricing strategy, with offers and bundles that lift order value without hurting margin.
Every acquisition channel. Paid social and search, SEO, email and WhatsApp marketing, planned as one funnel instead of separate accounts.
Data-driven optimization. Funnel optimization and CRO, copywriting, competitor analysis, AI tools and data analysis behind every budget call.

Hesham Elsaeed

Performance Media Buyer · KSA · UAE · Qatar · Kuwait · Iraq · Egypt

Talk to me on WhatsApp

Case studies

Selected Work That Sold.

Three Saudi stores, three different problems. Every number comes from the store dashboard — the ad platforms come second.

Case 01 · Footwear brand · November 2025

SAR 2.74M — 155% sales growth in one month

+155% sales vs the previous period. SAR 2.74M and 24,419 orders in one month, verified in Salla.

Saudi ArabiaSalla4 platformsWhite Friday

Store sales, one month

SAR 2.74M

+155% vs previous period

Orders

24,419

November 2025

Ad spend per order

SAR 12.6

SAR 308.6K ÷ 24,419

Average order

SAR 112

store sales ÷ orders

Store sales · November 20251 / 5

Footwear brand · swipe or use the arrows to flip through all 5 screenshots · tap one to read it full size

The Problem

•Attribution chaos. Every platform claimed the same sales.
•PMax wasted budget on brand-name searches.
•Competitors bidding on the brand name.
•Stock ran out on best-sellers more than once.

What I Did

1.UTMs + MER tracking. Budget followed real store sales.
2.Brand excluded from PMax; a brand Impression Share campaign kept us first.
3.2–3 hooks per creative. Winners scaled 2x → 5x → 10x.
4.Whitelisted creators, catalog, Shopping and WhatsApp running all month.

The Result

•+155% sales: SAR 2,737,368 and 24,419 orders.
•8.9x store sales per riyal, SAR 12.6 per order.
•Google 43.6x · Meta 20.4x · Snapchat 11,683 purchases.

Where the budget went

Share of SAR 308.6K ad spend

SAR 308.6K

ad spend

TikTok57% · SAR 176.1K
Snapchat31% · SAR 96.4K
Meta6% · SAR 18.8K
Google Ads6% · SAR 17.3K

TikTok and Snapchat ran the volume. Google Ads and Meta took 12% of the budget at the highest returns.

Return by platform

November 2025

Google AdsSAR 17.3K →SAR 754K43.6x

Spend SAR 17.3K

MetaSAR 18.8K →SAR 383.5K20.4x

Spend SAR 18.8K

SnapchatSAR 96.4K →11,683 purchases13.6x

Spend SAR 96.4K

TikTokSAR 176.1K →SAR 7.62 / purchase12.7x

Spend SAR 176.1K

ROAS = platform-reported value ÷ spend, from each ad account.

How winners scale on TikTok & Snapchat

Budget multiple, from auto-bid test to evergreen

Test

Winner

Scale

10x

Evergreen

Each test runs 2–3 hook variations. Winners move to Target Cost, Max Bid or Target ROAS before the budget climbs.

Next case · 02 · Electronics store · SAR 5.05M

Case 02 · Electronics store · Sep 2024 – Sep 2025

From zero sales from ads to SAR 5.05M in 12 months

Thin margins, zero ad history, an owner afraid to spend. Result: +122% store sales in 12 months, verified in Salla.

Saudi ArabiaSallaGoogle Ads · TikTok · Snapchat

Store sales, 12 months

SAR 5.05M

Sep 2024 – Sep 2025

Orders

9,304

same period

Best month

SAR 985K

August 2025

Google Ads ROAS

41.7x

Q3 2025, up from 16.3x

Store sales · Sep 2024 – Sep 20251 / 8

Electronics store · swipe or use the arrows to flip through all 8 screenshots · tap one to read it full size